The wide range and quality of the services offered have made a visit to the Barrio de la Estación de Haro a must, not just for wine tourists but also for anyone looking for something genuine and who wants to discover the history that goes beyond wine.
Wine tourism in La Rioja offers a wide range of experiences which enable you to enjoy the region’s star product and the whole universe that revolves around it. History, culture, gastronomy and the landscape are the essential pillars that the Barrio de la Estación de Haro provides. This quarter in Haro, with 105,825 visitors in the year, tops the figures for wine tourists in La Rioja, providing the door that opens to the international visitor and the starting point for discovering everything the region has to offer.
This international tourism accounted for 35% of the visitors in 2024, reaching 52% at certain times of the year. British and North American citizens make up the most frequent visitors to the Barrio de la Estación, followed by travellers from Germany, the Netherlands and France. National and international tourism coexist throughout the year, so the fear of the seasonal trend is diminished. With an average of 10,000 visitors per month from spring till autumn, the flow of travellers only drops off in January and February, with 7,500 mainly national tourists.
This joint project, whose particular locomotive stoked up its engine in 2007, and which since 2015 has begun to attract worldwide attention through the now well-established event, the “Cata del Barrio de la Estación”, is a thriving all-the-year-round destination. Its historic cellars, traditional crafts providing a service to winemaking, buildings which combine tradiitional and ultra-modern architecture, sustainable practices and above all, wines of the finest quality, provide sufficient reason not only to visit, but also to return, because the Barrio de la Estación is constantly evolving.
As well as the range of experiences in the wineries and the vineyards, there are professional events and combined wine tourism packages like the Barrio Estación Tours, historic visits which invite you, in two easy walking tours, to get to know the quarter and several of its wineries; or the Barrio Estación Passport, an official pass which promises a sensory journey via six premium wines accompanied by six selected tapas in each of their wine bars. This latest experience saw an increase of 78% in 2024, thus showing the visitors’ huge interrest in discoverig the wines of the Barrio de la Estación as a whole, and creating a personalised route to take in all the diversity of this curious neighbourhood.
For the Barrio de la Estación de Haro 2025 has come packed with activity. Honoured to host one of the acts to commemorate the anniversary of 100 years of the oldest appelation in Spain, the D.O.Ca. Rioja and finalising the details for a new edition of their professional event, the International Wine Encounters, the bodegas are adapting and updating their wine tourism experiences with the aim of maintaining a top quality welcome to stand alongside the already renowned excellence of their wines.
